In last week's chart tallying the top TV shows on entertainment check-in service GetGlue, Fox's "American Idol" was nowhere to be seen, having been nudged out of contention by the Super Bowl and Animal Planet's Puppy Bowl. This week "Idol" is MIA again, thanks in part to the Grammys.
Some notes and context:
- The Grammys are up 260% this year vs. last year, by almost 50,000 check-ins, to 68,718.
- As my colleague Brian Steinberg reports, the Grammys (presumably boosted by viewers tuning in to watch tributes to Whitney Houston) attracted more than 39 million viewers, "making the show second in Grammy viewership only to the 1984 broadcast featuring Michael Jackson."
- Though the Grammys telecast didn't take our top spot, there's a gap of just 53 check-ins between it and "The Big Bang Theory" (also on CBS).
- If this were a Top 20 chart, you'd see "American Idol" at No. 12. (Same deal as last week.) The Grammys helped keep it from the Top 10 winners' circle, and the return of AMC's "The Walking Dead" -- at No. 3, with 57,333 check-ins -- helped crowd it out. And don't overlook "The Voice," recently returned on NBC.
- "The Walking Dead" continues to be all but unstoppable, taking the third spot on the chart and making AMC the only cable network in the Top 10 for check-ins. As James Hibberd of EW.com's indispensable Inside TV blog reports, its midseason return drew an audience of 8.1 million, including 5.4 million 18-to-49 viewers, making it "TV's biggest drama series telecast in the adult demo in basic-cable history." Read the full post to find out why Mr. Hibberd fears the show could be turning into "Little House on the Zombie Prairie."
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.