Some notes and context:
- NBC has had high hopes for its heavily hyped new fantasy-drama "Awake" (we took a look at the social-media chatter surrounding its arrival last week). Those hopes weren't quite dashed by the performance of the series premiere, but NBC doesn't exactly have a blockbuster hit on its hands, either. "Awake" makes our Top 10 with a decent 23,675 check-ins, enough for an 8th place finish. And in terms of Nielsen ratings , well, you have your choice of spin: "NBC's 'Awake' premiere ratings snoozy, but boost time slot" over at EW.com, or "Awake Ratings Wake Up NBC's Late Thursday Night Time Slot," says Television Blend.
- The CW's "One Tree Hill" -- which you probably barely even realized was still on the air -- makes another appearance on our chart (at No. 10 this week). Why? Because it will soon really not be on the air. Longtime fans seem to be paying their last respects.
- Hopefully you've already read my colleague Brian Steinberg's report, "Why a Falling 'Idol' Is Bad for Business on Madison Ave." One bright spot, though, for Fox's flagship karaoke competition: It's been ticking up in GetGlue check-ins. Then again, regular readers of our Social TV coverage here at AdAge.com know that 's par for the course with reality-competition shows -- so arguably no big whoop. Viewers simply get more caught up in the storylines of reality competitions as their seasons progress and the number of contestants dwindle. In other words, "American Idol" may have fewer viewers than ever in its 11th season, but the fans it does still have are right on schedule with their rising engagement.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.
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