In the second edition of our new weekly chart tallying the top 10 TV shows on entertainment check-in service GetGlue, "Glee" gets schooled. (Background on GetGlue here: "7 Things You Need to Know About 'Social TV' Right Now"; last week's chart over here.) Some quick context:
- Remember when "Glee" used to rule "social TV"? Its social buzz and ratings are down -- and not just because it's a mature show (it kicked off its third season on Sept. 20) whose novelty has worn off. The most popular show on GetGlue last week was not "Glee" but "The Big Bang Theory," which entered its fifth season on Sept. 22 .
- "Big Bang" ran two back-to-back episodes last Thursday, so it had the same net hour-long air time as "Glee" did two days earlier.
- The first and second Season 5 "Big Bang" episodes, as TheWrap.com reported on Friday, were the No. 1 and No. 2 shows on TV that night (beating out the second installment of "The X Factor"), with, respectively, 14.1 and 14.6 million total viewers. Two days earlier, "Glee" underperformed, slipping compared to last year's season premiere (visit TheWrap.com for more details); it had 8.9 million total viewers.
- It's worth noting that much of this edition of the GetGlue chart is -- and I say this affectionately -- a total nerdfest (as opposed to a Gleekfest), with "Supernatural," "Fringe," and "Doctor Who" joining with "Big Bang" to take four of the Top 10 spots.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.