In last week's chart tallying the top TV shows on entertainment check-in service GetGlue, an all-out zombie attack on "The Big Bang Theory" deposed the sitcom from its usual No. 1 spot. With the zombies out of the picture, "Big Bang" reclaims top check-in honors. But that 's not the only battle in social TV.
Scroll down below the graphic for some more notes and context.
- HBO's "Game of Thrones" looks poised for major social traction when it returns for its second season this Sunday: It got more GetGlue check-ins than all but four shows in this week's chart even without a new episode to speak of .
- Last week, The CW grabbed four of the top spots in our chart with "The Vampire Diaries" (No. 3), "Supernatural" (No. 4), "Nikita" (No. 5), and "One Tree Hill" (No. 9). This week, only "The Vampire Diaries" (steady at No. 3) and "Supernatural" (again at No. 4) hold their ground. ABC takes the crown this time as the network with the most shows (three) in our chart: "Once Upon A Time " (No. 6), "Pretty Little Liars" (No. 7) and "Dancing With the Stars" (No. 9).
- Speaking of "Dancing With The Stars," can you believe it just kicked off its 14th season? (I would have guessed this was the 156th.) Its not-so-impressive No. 9 finish by check-ins is echoed by its ratings performance; Michael O' Connell at The Hollywood Reporter offers some context on how it did against its new direct competition: "'Dancing With the Stars' Returns Low, Takes a Small Share of 'The Voice.'"
- The return of AMC's "Mad Men," in contrast, impresses with its No. 8 finish in our chart, given that it's a cable series up against mostly broadcast-network shows. The buzz surrounding the critically adored "Mad Men" has always exceeded its ratings ; it's never been the runaway hit for AMC that its media omnipresence would suggest. Its fifth-season premiere got 3.5 million viewers, more than watched any prior episode of "Mad Men" -- but far, far fewer than the 18.5 million who watched "Dancing."
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.