Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than four million users. (Last week's chart is right over here.) We're back today with Volume 35. Scroll down below the infographic for some context, and watch for a fresh edition of our Twitter Week in Review each Friday.
- Facebook crops up on the top trends list with some frequency, but this week it's largely due to a viral post that its users are spreading in a misguided attempt to protect their privacy. Users have been copying, pasting and posting this very legal-sounding paragraph, which they seem to believe will keep their activity on the site protected (spoiler alert: it won't):
In response to the new Facebook guidelines I hereby declare that my copyright is attached to all of my personal details, illustrations, comics, paintings, professional photos and videos, etc. (as a result of the Berner Convention). For commercial use of the above my written consent is needed at all times!
- Signs that the holidays officially kicked off this past weekend can be found all over the internet, but perhaps nowhere more clearly than on Twitter, where a whopping seven of the week's top 10 trends related to the season and all its commercial trappings. Though Christmas itself is top of mind for many tweeters this week, there were clearly pressing, related concerns -- namely, those must-have "Black Friday" and "Cyber Monday" deals. Even as early as Thanksgiving night, crowds flocked to retail stores all over the U.S. so as not to miss out on "door-busters" and other special perks (though retailers increasingly offer those discounts both in-store and online all weekend long). Some patrons unsurprisingly got a bit too eager, of course, resulting in plenty of videos that seem tailor-made for social media: They're controversial, they're a tad voyeuristic, and in the style of the great "Honey Boo Boo," they allow those who'd never participate in competitive shopping to feel superior to those who deign to do just that .
- One of TV's iconic villains, J.R. Ewing from "Dallas," made the chart this week after the actor who played him died of throat cancer. News of Larry Hagman's death broke late last week, and as Twitterers tend to do, they shared the news along with their memories of "Dallas." The nighttime soap opera ran from the late '70s through the early '90s, with Mr. Hagman playing a devious oil baron. He was shot at the end of the 1980 season but the culprit wasn't revealed until that fall, leaving the question "Who Shot J.R.?" suspended in pop culture all summer. 350 million people worldwide tuned in that November for the reveal, but the phrase itself is now part of the American lexicon as the ultimate cliff-hanger.
- For explanations of trends and memes not covered above, visit HootSuite's What the Trend.
Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.