Today AdAge.com is introducing a new weekly chart that tallies the top 10 TV shows on entertainment check-in service GetGlue. Manhattan-based GetGlue, which launched in June 2010, has quickly become a force in "social TV" (see: "7 Things You Need to Know About 'Social TV' Right Now"), hitting a high of 11.5 million check-ins last month thanks to partnerships with a growing number of broadcast and cable networks, from ABC and Fox to Showtime and HBO.
Why do people "check in" to TV? For starters, for the same reason people tweet about TV shows: to express their fandom and to commune with other fans. But also, in part, because of rewards programs (from limited-edition show stickers to give-aways of show memorabilia) that more and more networks are offering in partnership with GetGlue. (Here's a basic one-minute GetGlue introductory video.)
But enough preamble. Our very first chart -- which covers the most recent full week (Sept. 12 to Sept. 18) -- appears below. Some quick context:
- Vampires are here to suck your... check-ins (or something like that ). HBO's "True Blood" -- which was the most popular show on GetGlue this summer with 490,787 cumulative check-ins -- is still getting watched (in scheduled reruns and on-demand) and checked into, even though its fourth season wrapped up a couple Sundays ago. It takes the No. 1 spot in this week's chart, with the CW's "The Vampire Diaries," which just kicked off its third season, coming in right behind it. It's a neck-and-neck competition! (Ahem. Sorry.)
- The supernatural theme carries through elsewhere in our Top 10, with The CW's new witch drama "The Secret Circle" taking the No. 5 spot and the double-episode season finale of "Deadliest Warrior" -- which included an ingenious vampires vs. zombies face-off -- taking No. 7.
- One heartening note about this week's chart: No reality-TV made the cut -- unless you count the Emmy Awards broadcast (in our No. 10 spot), which was apparently some kind of super-annoying, super-fake competition between a bunch of self-absorbed rich people. That definitely sounds like reality-TV to me. But I don't know for sure; I didn't watch it.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.