Jenni Rivera Remembered, But Grammy Tops Twitter This Week

HootSuite's Twitter Week in Review, Dec. 7-13

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than 4 million users. We're back today with Volume 37, covering Dec. 7 through Thursday. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • With pop stars filling out much of the list of most-followed people on Twitter, it's no surprise that this year's Grammy nominees, which were announced last week, made the awards the latest top trend. Acts including Fun, Mumford and Sons and Jay -Z led the list of nominees, and even "Call Me Maybe" crooner Carly Rae Jepsen scored a couple of nods for her ubiquitous (and notorious) summer ditty. If you're still not convinced that this announcement managed to trend so high the week after it was announced, consider that neither Justin Bieber nor One Direction were nominated, despite very successful years. That'll spark a Twitter conversation or two. Here's one tweet five days after the fact:
  • Boxing isn't usually one of the top trending sports on Twitter, but last weekend's match between legendary Filipino fighter Manny Pacquiao and Juan Manuel Marquez ended so unexpectedly that it cracked the top 10. Marquez delivered a knock-out punch to Pacquiao in the sixth round, shattering the widespread expectation that the 33-year-old Pacquiao would win decisively. As to why the aging champion lost this weekend, his mother told Yahoo Sports that his recent conversion from Catholicism to become a nondenominational Christian was certainly to blame.
  • The deaths of two musicians many years apart made an impact on Twitter this week, as notable passings often do. The first, of course, was former Beatle John Lennon, who was gunned down in front of his New York apartment building 32 years ago this week. The second was Mexican-American ballad singer Jenni Rivera, who died in a plane crash in the mountains of northern Mexico on Sunday along with six others.
  • The other tragedy observed on Twitter this week was the 71st anniversary of the bombing of Pearl Harbor in Hawaii by the Japanese Imperial Navy, which killed more than 2,300 people and catapulted the U.S. into World War II.
  • For explanations of trends and memes not covered above, visit HootSuite's What the Trend.

Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up-to-date on the latest HootSuite product-update details and company news by following @hootsuite.

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