A couple weeks back in a post titled "Best Media of the Month: Dumenco's Top Seven," I mentioned how much I was enjoying the emergence of Carly Rae Jepsen's irresistible single "Call Me Maybe" -- the early contender for 2012 Song of the Summer -- as a meme. As a for-instance, I cited the Harvard Baseball team's charming "cover" of it, originally released on YouTube on May 6. (It had already racked up 11.3 million views when I mentioned it on June 1; now it's up to 12.3 million.)
Well, it's turning out that "Call Me Maybe" is completely unstoppable as a cultural phenomenon. Two more very endearing examples: On Saturday , NPR released its own "cover" of the song -- a sort of dramatic group reading of its lyrics -- which can be heard here. And over the weekend, a YouTube video of Repsen singing her song with Jimmy Fallon and The Roots (with everybody, rather adorably, playing "classroom instruments"), went viral. Posted on Friday, it's on track to exceed two million views sometime today.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.