MTV VMAs Tanked in the Ratings, Topped the Week for Check-ins

The GetGlue Top 10, Sept. 3-9

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In last week's chart tallying the top TV shows on entertainment check-in service GetGlue, BBC America's "Dr. Who" gave the check-ins chart a jolt of energy. This week, the VMAs edge "Dr. Who" out of the top spot by a hair. Scroll down below the graphic for more notes and context.

  • MTV 's annual Video Music Awards, which aired Sept. 6, is one of the network's biggest events of the year, so it's no surprised that it shot to the top of the check-ins chart this week. But that may be the awards show's biggest victory this year -- it was largely panned by viewers and saw a dramatic drop in ratings from last year's broadcast, to a 2.8 in adults 18-to-49 from a 6.2, according to Nielsen. In theory this was largely due to its move from its usual Sunday night to Thursday night, where it had to compete with the final night of the Democratic National Convention. But it's interesting to see a gap that size between apparent social traction and viewing.
  • The VMAs actually won the top spot for check-ins only by a thin margin. We predicted "Dr. Who" would continue to perform well after its big debut on the chart last week, and even after losing half of its premiere's social steam, it still managed to come within 2,000 check-ins of the week's best performance on GetGlue.
  • We know the DNC's footprint in social media was generally wider than the Republican National Convention's, and GetGlue was no exception. The DNC scored about 8,000 more check-ins than the RNC a week earlier. (In this instance, social TV and ratings align: The DNC attracted more viewers on its peak night than did the RNC.)
  • Last week we noted the unusual instance of NBC's "Grimm" generating almost the exact same number of check-ins as the week prior. While lightning didn't exactly strike again, it was pretty close -- "Grimm" lands at No. 6 for the third time in a row, and with just 1,600 fewer check-ins.

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