Our new Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than three million users. (Last week's chart is right over here.) We're back today with Volume 7. Scroll down below the infographic for some context, and watch for a fresh edition of our Twitter Week in Review each Friday.
- NBC's "The Voice" drove two of our Top 10 trending topics this week. The No. 1 spot belongs to the R. Kelly song "I Believe I Can Fly," which contestant Jermaine Paul performed on the show Monday night and then reprised Tuesday in a tearful performance after he was named the Season 2 winner. You'd think that Jermaine Paul himself would have made our chart, but the Twittersphere ended up turning "I Believe I Can Fly" into a meme of its own -- with a big boost from a heavily retweeted tweet on Wednesday from Conan O'Brien sidekick Andy Richter: @Andy_Richter: "Every performance of 'I Believe I Can Fly' should end with a deadly fall."
- Paul also sang the Jackson 5 classic "I Want You Back" -- our No. 2 trend -- backed by three former "Voice" contestants he chose personally. The song's presence on Twitter's real-time Trending Topics list on Tuesday night prompted Twitterers to search out and drive tons of fresh traffic to old videos of the Jackson 5 in action, including this clip of the group performing "I Want You Back" on a 1971 TV special.
- Three of our top trends relate to the Twittersphere's obsession with the calendar -- "Happy Cinco De Mayo" in the No. 3 spot, "Happy Jonas Day" in the No. 4 spot (May 7, as decided by European fans in a hat tip to the Jonas Brothers song "7:05") and "May The FOURTH" in the No. 6 spot (a "Star Wars" pun that always pops up on May 4).
- News of the death of Beastie Boys member Adam Yauch last Friday briefly caused a near-total takeover of Twitter's Trending Topics -- 9 of the 10 topics were Beastie-related -- and "Beastie Boys" takes our No. 7 spot this week specifically because of Yauch. Fans also mourned the passing of Maurice Sendak (No. 5) and Vidal Sassoon (No. 10).
- For trend definitions in our Top 10 not covered above, visit HootSuite's What the Trend.
- Spanish banking conglomerate Bankia takes the No. 1 spot in the Top 5 Brand section of our graphic. Bloomberg has the details on the epic news that drove it into the global Twitter conversation: "Spain takes over Bankia to steady ailing sector." Meanwhile, "If I Had a Gun," aka "#IfIHadAGun," trended for the better part of two days (it takes the No. 1 spot in the Top 5 Memes section of our graphic). That had us agreeing with @zacharydupuis, who on Monday night tweeted, "I seriously cant believe 'If I Had a Gun' is still trending, it just makes me thankful that all of these people don't have guns."
- As with our Top 10 list, you can find more details about our Top 5 Memes and Top 5 Brands at HootSuite's What the Trend.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. Follow him on Twitter @simondumenco.
Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.