In last week's chart tallying the top TV shows on entertainment check-in service GetGlue, "True Blood" earned the social TV crown. But could it keep it? Scroll down below the graphic for more notes and context.
- After its big defeat last week, the CW's recent chart-topper "Nikita" reclaimed the No. 1 spot by a decisive margin of 60,000 check-ins. Its victory comes even though the No. 2 show by check-ins, HBO's "True Blood," attracted almost 4 million more actual, you know, viewers. "Nikita" has also been in reruns for weeks.
- So what's going on here? "Nikita" fans on GetGlue -- who have dubbed themselves "agents" in keeping with the show's espionage theme -- are actively trying to use social media to help the show. "Nikita" hovered on the verge of cancellation before it was finally renewed for a third season in May, and in the weeks leading up to the decision many fans hoped their social push would help sway the network to keep it around. Accusations of check-in inflation now abound on the show's message board, but nothing is stopping fans of any series from checking into it just to boost its buzz. And you might reasonably expect check-ins to wane after a show on the bubble won its renewal and started running repeats. So the improbably high social ranking for "Nikita" is still remarkable as a fan-driven effort, no matter how you slice it.
- TNT showed its social clout this week, thanks to two buzz-worthy premieres. The second season of the alien apocalypse drama "Falling Skies" debuted big, earning 4.4 million viewers, according to Nielsen, and the No. 3 spot for check-ins. Ratings -wise, the cable network's reboot of the classic series "Dallas" debuted even bigger, with 6.6 million viewers, though without a (recent) preexisting fan base, it landed lower than "Falling Skies" on the check-in chart.
- USA also managed to claim a couple of spots at the bottom of the chart, with second season premiere of "Suits" and with "WWE Raw." But its popular crime drama "Burn Notice," which kicked off its sixth season last week and bested "Suits" in the ratings , was notably absent -- just another example of odd bigger audience/lower buzz dynamic around "Burn Notice."