Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than 4 million users. (Last week's chart is right over here.) We're back today with Volume 32. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.
- This week's landmark presidential election all but hijacked the Twitter chart, hogging six of the top 10 spots and reflecting an increased focus on social media in the electoral process. Considering Barack Obama beat Mitt Romney in the popular vote -- and that he has always commanded a larger and more engaged presence in social media -- it's no surprise that the president garnered the more specific and favorable mentions of the two candidates. In fact, only one specific reference to Mitt Romney made this week's list at all, while Obama generated three. #InsultToInjury?
- The Election Day release of the long-anticipated "Halo 4" video game managed to activate Twitter's faction of gamers (they really do exist), which began flooding timelines with excited expectations and (later) reviews, driving it into the top five. One of the more popular (and socially scientific) observations came from an account that parodies comedian Will Ferrell:
Well, with no-shave November, Halo 4 and Black Ops 2 this month, I'm predicting teen pregnancy will be at an all-time low. November 9, 2012
- Squeaking onto the chart at No. 10 is a shortened reference to National Novel Writing Month, an initiative that encourages its participants to write a 50,000-word novel between Nov. 1 and midnight on Nov. 30 each year. Last year, the effort had more than 250,000 participants, who huddled around web forums for pep talks from other users and tallied their word counts on the website's international scoreboard. Simply put, it's a social media-based effort aimed at getting writers to stop procrastinating and start putting fingers to keyboard with the support of other goal-oriented friends. (By the way, that word-count quota amounts to a grueling 1,667 words per day.)
- For explanations of trends and memes not covered above, visit HootSuite's What the Trend.
Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.