The Oscars Set a New TV Check-in Record

The GetGlue Top 10, Feb. 20-28

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In last week's chart tallying the top TV shows on entertainment check-in service GetGlue, "The Simpsons" stormed our Top 10 thanks to hype surrounding its 500th episode. This week, the gang from Springfield drops out of view, helping to make way for Billy Crystal and friends.

Some notes and context:

  • With 170,389 check-ins, the 84th annual Academy Awards telecast on ABC set a new GetGlue record and came close to doubling the total of CBS's powerhouse sitcom "The Big Bang Theory," our No. 2 finisher this week. Meanwhile, according to Nielsen, the Oscars increased total viewers to 39.3 million this year from 37.9 million -- not enough of a boost to beat this month's Grammys -- while coming in flat for 18-to-49-year-olds.
  • The CW's "One Tree Hill" makes its first-ever appearance on our chart, perhaps because of fan nostalgia for the show in its waning days. The surprisingly durable teen drama is older than the network it's on -- it debuted on the WB, which was later swallowed up in a merger with the UPN network to form the CW, back in Sept. 2003. There are just six "One Tree Hill" episodes left and then the show shuts down production forever after nine seasons.
  • In recent weeks we've been noting the conspicuous absence of Fox's "American Idol" in our Top 10. This week it sneaks into our chart at No. 8 -- and actually edges out NBC's "The Voice" -- thanks to the competition heating up as the judges whittle down the warblers. The GetGlue team also notes that "Idol" got a boost in our ranking thanks to frequent Top 10 finishers "Once Upon a Time " and "The Vampire Diaries" dropping out of contention; both of those shows are on break until next month.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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