In this week's Advertising Age, my colleague Jeanine Poggi traces the history of one of TV's great programming franchises in her piece titled "How 'Shark Week' Went Rogue." Now that this year's installment has wrapped up, Ad Age 's editorial partner Trendrr, the social-media monitoring firm, serves up some stats about its unparalleled social-media footprint for today's infographic.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more