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35% of All Cable Social-TV Activity During Shark Week Was About Shark Week

A Final Tally of the Numbers From Trendrr

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In this week's Advertising Age, my colleague Jeanine Poggi traces the history of one of TV's great programming franchises in her piece titled "How 'Shark Week' Went Rogue." Now that this year's installment has wrapped up, Ad Age 's editorial partner Trendrr, the social-media monitoring firm, serves up some stats about its unparalleled social-media footprint for today's infographic.

Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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