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Snooki & Co.'s Astonishing Twitter Takeover

The Top Five Cities Tweeting About 'Jersey Shore': Los Angeles, Philadelphia, Miami, New Orleans and... London?

By Published on .

The cast of 'Jersey Shore'
The cast of 'Jersey Shore'

America's economy is in the toilet, Europe's is too, the global stock market has once again turned into a bad Six Flags ride, President Obama seems to be AWOL, class warfare is raging in England. ... But, hey, cheer up! There's another new episode of "Jersey Shore" on tomorrow!

After the surreal reality show returned for its fourth season last Thursday, MTV issued a press release hailing it for delivering "the biggest audience ever for an MTV season premiere with 8.8 million total viewers."

Maybe all of the above is connected!

TVbytheNumbers' Robert Seidman ran a poll on Monday titled "What Happens First? Dow 10,000 or 'Jersey Shore' 10,000,000?" He was inspired to conduct the informal poll after the Drudge Report linked to his post about the latest "Jersey Shore" ratings success, delivering a flood of comments about the show's effect on the country. Seidman wrote:

Quite a few of the visitors to the site seemed to blame everything that is wrong in the world (and in these United States of America) on "Jersey Shore." With that in mind and the Dow Jones Industrial Average down over 600 points today and under 11,000, we ask what happens first: the Dow closing under 10,000 or "Jersey Shore" averaging 10 million viewers for the first telecast of an episode?

Stay tuned! In the meantime, a look at the breathtaking social-media footprint of "Jersey Shore" -- specifically on Twitter -- using data collected by our editorial partner Trendrr, the social-media monitoring firm. Some notes:

  • The team at Trendrr has been tracking a roll-up of 27 "Jersey Shore"-related terms -- cast names and Twitter handles, hashtags, etc. -- on Twitter. Prior to the season premiere, the combo was averaging under 15,000 daily tweets. On August 4, the roll-up jumped to 627,646 tweets, with a one-hour peak of 203,439 as the show was airing. Daily numbers for the roll-up have since settled down to the 30,000 to 40,000 range.
  • The top five cities tweeting about "Jersey Shore" lately: Los Angeles, Philadelphia, London(!), Miami and New Orleans.
  • The top five countries tweeting about "Jersey Shore" lately: the U.S., Canada, the U.K., the Netherlands and Australia.
  • Prior to the premiere, breakout "Jersey Shore" star Snooki was getting name-checked in about 1,000 to 1,500 tweets per day. On August 4, she racked up 38,041 tweets, with a one-hour peak of 24,755 while the show was airing. Basically, Snooki kicks the spray-tanned butts of her "Jersey Shore" colleagues in terms of Twitter buzz (Pauly D and Jennifer "JWoww" Farley are runners-up to Snooki in tweet volume).
  • Just in case you've forgotten: "Signs of the Apocalypse: 'Jersey Shore' cast rings the Opening Bell at NYSE." That actually happened -- on July 27, last year. Hopefully some econ grad student somewhere is finishing up a Ph.D. dissertation on the long-term repercussions of that fateful day.

'Jersey Shore'-related tweets topped 200,000 per hour as the latest season premiere aired
'Jersey Shore'-related tweets topped 200,000 per hour as the latest season premiere aired

Hourly tweet volume for JWoww (red), Pauly D (orange) and Snooki (green) before, during and after the season premiere
Hourly tweet volume for JWoww (red), Pauly D (orange) and Snooki (green) before, during and after the season premiere

Dumenco's Trendrr Chart of the Week is produced in collaboration with Wiredset, the New York digital agency behind Trendrr.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

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