The Olympics, of course, completely dominated social media for much of the late summer. In doing so, they also skewed our understanding of the typical social-media footprints of big brands, simply because the massive TV audience for the games drove outsize awareness, and social chatter, of sponsors. To look at the usual social-media landscape for brands without the Olympic effect, our editorial partner Bluefin Labs, the Cambridge-Mass.-based social-TV analytics company, has been parsing first-half-of -2012 data to come up with a series of what it's calling Social TV Brand-scape views.
Today's chart shows the Most Social Industry Sectors -- those big-brand TV advertisers that prompted the most social-media chatter about their products and services in the first half. No surprise that the quick-service restaurant (QSR) sector -- from McDonald's to KFC to Chipotle -- tops our list, with consumer electronics and video games not far behind. The non-QSR restaurant sector, which includes chains such as Applebee's, Olive Garden, Red Lobster and Chili's, also makes our chart, taking the No. 10 spot.
Stay tuned to AdAge.com for more data from Bluefin Labs. For more about Bluefin, visit its website.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.