TV is obviously a celebrity-driven (and celebrity-minting) medium, but when fans talk about TV in social media, they often talk about anything but the famous stars of their favorite shows. Instead, they talk about storylines, plot twists and especially characters -- like Chuck Bass on "Gossip Girl," rather than the actor, Ed Westwick, who plays him.
With that in mind, we're presenting this chart of the year's most-social characters on TV -- those that generated the most mentions in social media in 2012 (primarily on Twitter and to a lesser extent on Facebook) as tracked by Ad Age 's editorial partner Trendrr, the social-media-monitoring firm.
We've broken down the analysis into multiple views, including the most social female characters, the most social male characters, the most social cartoon characters and the most social villains. Congratulations, of sorts, are due to Chuck Bass -- and, sure, Ed Westwick -- for topping the latter.
Simon Dumenco is the "Media Guy" columnist for Advertising Age. You can follow him on Twitter @simondumenco.