Another auto brand, Volkswagen, reached the number eight spot -- meaning it received the eighth-largest increase in Twitter mentions, according to Bluefin Labs -- when it unveiled its own new, buzzy vision: the CrossBlue concept car, a six-seat midsize entry. But VW also circulated around the web thanks to its humorous TV commercial starring a father who in a game of catch is passing along a terrible throwing motion to his son. You can see the spot in the chart below by clicking "More Info" in Volkswagen's entry.
Outside the automotive world, American Airlines earned new chatter with its new logo and first rebranding effort in decades, enough to reach No. 10 on the chart without a national TV campaign on the air.