Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than three million users. (Last week's chart is right over here.) We're back today with Volume 8. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.
- The title of the classic Jackson 5 song "I Want You Back" climbed from its spot at No. 2 last week to the top spot this week, thanks to a performance on NBC's "The Voice" by contestant Jermaine Paul ... who actually won the competition last week. As we mentioned then, his rendition sent Twitterers searching out old Jackson 5 videos on YouTube and sharing nostalgia surrounding the song, but the phrase seems to have also wormed its way into the collective social consciousness and inspired a semi-meme totally unrelated to Jermaine Paul or the Jackson 5. Various iterations of "I Want You Back" as it relates to old romances (such as this, this and this) are still cropping up at a furious clip.
- Speaking of old pop songs, former teen punk-pop hitmaker Avril Lavigne proved she still has a fan base out there, even if it's an aging and social-media-saavvy one. "10 Years Complicated" was No. 7 this week, and refers to the 10-year anniversary of Lavigne's breakout song "Complicated," which was a Grammy-nominated radio hit worldwide in 2002.
- Arguably no pop star's fan base is as rabid on Twitter as that of Lady Gaga -- or "Mother Monster" to her followers, who surpassed 24 million this week, making "24 Million Monsters" a trending topic in the process. The "Born This Way" singer, who has been the most-followed person on Twitter since 2010, when she snatched the title from Britney Spears, is now the fifth most-followed. Katy Perry, Rihanna, and Justin Beiber round out the top five most-followed list, so a pop music-heavy list of trends this week, or any week, should come as no surprise. (See also #15PeopleILove, referring to the 15 members of Korean boy band Super Junior.)
- "American Idol" also made its mark on Twitter this week with "And I Am Telling You," the campy "Dreamgirls" number that was performed by "Idol" contestant Jessica Sanchez. The performance landed her a spot in the finals with Phillip Phillips and the No. 4 spot on our list.
- For trend definitions in our Top 10 not covered above, visit HootSuite's What the Trend.
- After Facebook, which topped brand mentions on Twitter for obvious reasons, Vidal Sassoon trended this week after the hair care line's creator and namesake, the famed hairstylist to the stars, died of cancer May 9.
- Meanwhile, the hashtag meme #ThoughtsWhileRunning proved amusing enough to trend for a while, but it didn't inspire much confidence in Twitterers' health or athleticism. Those who weren't lamenting their last cigarette ("I need to quit smoking") were dreaming of cheeseburgers. ("Two more hours of this and I can almost eat a meal at McDonalds.")
- As with our Top 10 list, you can find more details about our Top 5 Memes and Top 5 Brands at HootSuite's What the Trend.
Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.