For the team at Trendrr, it's fall harvest time. Ad Age has had an editorial partnership with the Manhattan-based social-media monitoring firm for more than two years now, using its expertise in tracking and parsing Twitter conversations across a wide variety of topics for our weekly charts. But over the past year Trendrr has been particularly honing its expertise in the so-called "social TV" space. That focus has led to Trendrr.tv, a service that ranks shows by their level of social buzz across Twitter and Facebook as well as check-in services Miso and GetGlue.
To kick off the fall TV season, we're presenting Trendrr.tv's Fall TV Pilot Anticipation Chart, which ranks the most recent full week's worth of social buzz surrounding the networks' new offerings. We'll have more charts -- and more details about what exactly feeds into these charts -- in the weeks ahead. But for now, the first findings, and a few notes about how one social input -- Facebook "likes" -- contributed to the placement of the top three shows on the chart.
The five-digit numbers below represent each show's total Trendrr.tv score, which factors in aggregate social activity across Facebook, Twitter, GetGlue and Miso.
- ABC's "Once Upon a Time " doesn't even premiere until Oct. 23, but it's had the biggest recent surge in Facebook activity -- the fantasy-drama show already has 125,284 "likes" (as of this writing) -- which helped propel it into the top spot.
- Heavy cross-media promotion of NBC's "The Playboy Club" (premiering Sept. 19) helped it surge by 26,867 "likes" on Facebook last week; as of this writing it's up to 69,612.
- ABC's "Revenge" surged by 28,870 Facebook "likes" throughout the past week; it's up to 95,308 as of this writing, helped along by promotional posts including "Revenge is coming September 21, but you can get an early taste by downloading the script for your Amazon Kindle for free here."
Stay tuned to AdAge.com for more on the fall TV season in the days and weeks to come.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.