Can Twitter Be Used for Career Rehab?

Chris Brown Sure Hopes So. The Top 10 Most Tweeted Brands of the Week Chart

By Published on .

After getting deposed last week from his usual No. 1 spot on the Top 10 Most Tweeted Brands chart -- a collaboration between Advertising Age and What the Trend -- 16-year-old teen-pop sensation Justin Bieber returns triumphantly this week. No surprise, since his second album drops next week. And no surprise that a certain holiday made our list (we're counting St. Patrick's Day as a brand, given that it's primarily a marketing opportunity for Irish bars, Guinness beer and shamrock-shape sunglasses).

But Chris Brown? What's he doing on here? Didn't the controversial 20-year-old R&B singer -- who last year pleaded guilty to felony assault of his girlfriend, Rihanna (he got probation) -- storm off Twitter in December, canceling his account after ranting about how retailers were blackballing his latest album, "Graffitti"? Yeah, but now he's back (as of March 11), with a new Twitter-verified account, @ChrisBrown. He's already surpassed 100,000 followers.

Chris Brown
Chris Brown Credit: AP
The same day he returned to Twitter, Brown left a message on one-to-many voice-messaging service SayNow, basically begging his fans to show their support. He began with, "Hey what's up, y'all -- CB. Um, I ain't never really did this, but right now I'm just calling y'all -- I need all of my fans' help. ... It's crazy because a lot of radio stations ... aren't playing my records. They're not being that supportive, and I wouldn't expect them to. But it's on the fans and on what you guys do in your power to bring me back because that's all I need." Sounding every bit the marketer, Brown went on to say that he needs fans to help make him "relevant on the radio" again.

His fans' first stop: Twitter, where hashtag trends including #FollowChrisBrown, #WesupportBreezy, #ChrisBrownRocks and #welovechrisbrown helped Brown storm the Trending Topics list this week. Will Big Radio pay attention to this seeming groundswell of support on Twitter? Stay tuned....

By the way, among Chris Brown's tweets: "Just left a school in Harlem reading to third graders a book called superhero school" and "Excited for next week. visiting fort hood. these troops risk their lives for all of us everyday. I'm going to show my appreciation!!!"

See?! He's a good guy, y'all! Take it from Twitter.

Other brands that charted this week but failed to make our Top 10: Microsoft (thanks to its Mix10 conference in Las Vegas, Tiger Woods (he spiked briefly surrounding his Masters announcement, but didn't have sufficient staying power), SXSW, American Idol and South Korean boy band Super Junior.

How is this chart made? See Notes, below.

Trend Peak Position This Week Peak Position Last Week Points Crowdsourced Description
1 Justin Bieber 1 1 7,893 Justin Bieber's new album, "My World 2.0," comes out on March 23rd and his fans are excited. He also appeared on Z100.com, QVC, and GMTV in the UK.
Subtrends include: U Smile, #justinisamazing, #justinbiebermyspace, My World 2, #WhenimeetJustin, QVC, #PromwithBieber, #z100, GMTV, #Onlyyoushawty, #BieberIsMyHero, That Should Be Me, #BieberinNashville, AZ1-j9D5sZM, #OMBieberHowTrue, #BieberinVancouver
2 St. Patrick's Day 2 New 3,529 People are tweeting "Happy St. Patrick's Day" today (March 17th) and showing their Irish spirit
Subtrends include: #stpatricksday, Guinness, I'm Irish, Irish, Patricks Day, Ireland, Patrick's Day, Happy St Patricks, Patty's Day, I'm Irish, Paddy's Day, Patrick's Day, Patty's Day, Patricks
3 Lady GaGa 2 4 3,184 Lady GaGa is currently touring in New Zealand.
4 Jonas Brothers 7 7 1,724 Mentions of the Jonas Brothers.
Subtrends include: Jonas, South America
5 March Madness 1 2 1,638 The National Collegiate Athletic Association's Division 1 Men's Basketball tournament started this week.
Subtrends include: NCAA, Robert Morris, Duke, Murray State, Evan Turner, Villanova, Nova, ODU, #marchmadness, BYU, Purdue, Syracuse, SEC, Old Dominion, Big East, Selection Sunday, Kansas, UTEP, Kentucky, Mary's, President Obama's,
6 Demi Lovato 3 New 1,363 March 13 2010, "Jemi" is confirmed: Demi Lovato admitted to dating Joe Jonas in an interview by Billy Bush. Many people are tweeting their opinions about this new couple. Joe Jonas and Demi also recently released a new song, "Make a Wave."
Subtrends include: Jemi
7 Chris Brown 1 New 1,235 Singer Chris Brown asked his fans to help revive his career. They have been obliging with a number of trending hashtags.
Subtrends include: #FollowChrisBrown, #WesupportBreezy, #ChrisBrownOnUstream, #ChrisBrownRocks, #yerdme, #WeWantCBOnUstream, #welovechrisbrown
8 Cricket 4 4 1,001 The Indian Premier League (abbreviated as IPL), is a Twenty20 cricket competition initiated by the Board of Control for Cricket in India (BCCI) The first season of Indian Premier League commenced on 18 April 2008. Includes 8 teams or "franchises" that consists of players from different countries.
Subtrends include: KKR, IPL, Mumbai Indians, Malinga, RCB, Yusuf Pathan, Jimmy
9 Lil Twist 2 2 773 Lil Twist is a rapper from music label Young Money. He regularly creates trending topics among his fans.
Subtrends include: #LilTwistFollowMe, #DearLilTwist, #WhoIsLilTwist, #LilTwistIs, #twistory, #LilTwistArmy, #IfIMetLilTwist, #WeLoveLilTwistCuz, #FollowLilTwist, #ILoveLilTwistCuz, #LilTwistTakeover
10 Bad Girls Club 2 4 758 The show on the Oxygen network follows seven women with a number of personal, behavioral and psychological problems deemed "bad girls," as they live together for four months.
Subtrends include: #badgirlsclub, BGC, Flo, Kendra, Natalie, Kate

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

Most Popular