A few notes about this week's Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend:
(What the Trend Pro, the service I use to create this charticle, offers an in-depth look at hundreds of trends each week.)
How is this chart made? See Notes, below.
|Trend||Peak Position This Week||Points||Crowdsourced Description|
|1||FIFA World Cup||1||44,298||The World Cup, the world's largest sporting event, is taking place in South Africa from June 11 - July 11. Tweets about various matches, teams and players.
Subtrends include: #worldcup and dozens more (see whatthetrend.com for the complete list)
|2||Galvao Bueno Hoax||1||21,325||"Cala boca Galvão" means "Shut up Galvao". Galvão Bueno is the name of one of the most important sportscasters in Brazil but his cheesy catchphrases and excessive patriotism lead to stupid remarks during every Brazil match. No, it's not about saving a rare bird.
Subtrends include: CALA BOCA GALVÃO, BOCA GALVÃO, Galvão dançando, CALA BOCA, Galvão
|3||Jaden Smith||1||4,386||Child actor star of "The Karate Kid."
Subtrends include: Karate Kid, Jaden
|4||NBA Finals||2||4,268||Tweets about various games, teams and players.
Subtrends include: For the complete list of subtrends see whatthetrend.com.
|5||Nintendo||1||2,724||Nintendo announced the 3DS, a 3-D gaming device.
Subtrends include: Nintendo 3DS, Skyward Sword, Kid Icarus, Zelda Skyward Sword, Kid Icarus Uprising, Metal Gear Solid, Nintendo Press Conference, Donkey Kong Country Returns, Icarus game, Kirby Epic Yarn, Mario Sports Mix, Donkey Kong Country, Metroid Other, Goldeneye
|6||1||1,554||Tweets related to Twitter's frequent outages and the appearance of the "fail whale" graphic.
Subtrends include: #whiletwitterwasdown, #failwhale, Maldita Ballena, Twitter Over Capacity, Internal Server, #twitterisdyingbecause, Stupid Twitter, Ballena, Bandeirinhas, Ballenita
|7||Geisy Arruda||2||1,392||A Brazilian college student who suffered extraordinary hostility on campus last year for wearing a pink dress considered too short and too sexy has just announced her intention to write her own autobiography, which is causing a new wave of hostility towards her, now online.
Subtrends include: Geisy
|8||Microsoft||2||1,336||Microsoft announced Kinect, a controller-free way to play games. Microsoft also introduced a new, slimmer Xbox console, nicknamed the "Slim." Crytek is developing a new game exclusively for the Xbox 360 titled "Codename Kingdoms" which appears to be a violent, historical gladiator-like game. Fable III is the third game in the Fable series of action role-playing games developed by Lionhead Studios and published by Microsoft Game Studios and is a semi-direct sequel to Fable II.
Subtrends include: Kinect, Xbox 360 Slim, Codename Kingdoms, Fable III.
|9||Pretty Little Liars (TV Show)||2||1,191||"Pretty Little Liars" is a new show on ABC Family. It is based on a book series by Sara Shepard.|
|10||BET Fandemonium||3||1,182||Fans of Chris Brown, Justin Bieber and other stars are supporting them for the BET Fandemonium contest. The winner will be announced at the BET Awards airing June 27th.
Subtrends include: #betchris, #betjustin, #BETNicki
1. WTT tracks the appearance of topics on the Twitter Trending Topics list and each week ranks the brands (broadly defined to include marketers, products and celebrity/entertainment brands) with the most cumulative staying power. Explanations of trends are solicited from WTT users, Wikipedia-style; a community-voting system is designed to highlight the best explanations while burying lame or prank explanations.
2. For the purposes of this chart, we collect and process data until 12 midnight EST on Thursday night before each Friday's publication.
3. We broadly define "brands" to include major marketers (e.g., Apple) and branded products (e.g., iPad), as well as celebrity and entertainment brands (e.g., Lady GaGa, American Idol). Ad Age works with WTT to consolidate multiple threads of brand chatter (e.g., Apple, iPad, iTampon, Apple Tablet) into one position on the chart when it's clear related Twitter conversations are basically all about the same topic, even if they use different keywords.
4. In WTT's proprietary trend-tracking system, points are awarded for both duration and rank in the top 10 trending topics on Twitter. The longer the duration, and the higher the overall rank, the more points are awarded. Measurements are taken in five-minute increments.
5. The crowdsourced trend explanations above are quoted as they appear on WTT, and therefore may have stylistic and grammatical quirks that don't adhere to normal Ad Age editorial standards.
For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.