Wait, Who or What Was the Twittersphere Just Toasting? Zac Efron? Zac Effron? Or ... 'Toast'?

The Trendiest Topics on Twitter This Week

By Published on .

What the hell is the Twittersphere talking about? Good question.

Among the most amusing (to me, at least) memes in this week's Top 10 Trendiest Twitter Topics chart -- produced, as always, with our editorial partner What the Trend -- are Zac Efron (or "Zac Effron") and Toast (or #toast).

Zac Effron -- er, Efron -- in 'Charlie St. Cloud'
Zac Effron -- er, Efron -- in 'Charlie St. Cloud'
Efron, you may recall (though I hope not), trended most recently in December because of his breakup with his longtime girlfriend (and "High School Musical" co-star) Vanessa Hudgens, but this week he trended because he won the "Favorite Movie Star Under 25 Year" award at the People's Choice Awards. Except it seems that early Twitter well-wishers forgot how to spell his name, so "Zac Effron" hit Twitter's Trending Topics list. Which, of course, prompted amused confusion (e.g., @LiamDSmith: "lol i thought its Zac Efron, not Effron? #EpicFail") and zillions of finger-wagging corrections from hardcore Zac Efron fans. Twitter user @BieberSwagPants nailed it with this tweet: "The reason why Zac Effron is a TT, is because everybody is tweeting about it's misspelled & people correcting it. Like what I'm doing now."

Therre's a marketting leson in therre somewwhere.

And even the simple word "toast" meant totally different things on Twitter this week. If you're a Brit, it probably meant "Toast," a new BBC movie ("An adaptation of Nigel Slater's bestselling memoir, 'Toast' is the ultimate nostalgic trip through everything edible in 1960s Britain"). Slater's a famous British food writer, and in the BBC take on his youth, Helena Bonham-Carter played his stepmother. But Americans and others saw "toast" trending on Twitter and thought it had something to do with, well, toasting -- the New Year, or just random stuff. Thus tweets like this: @antSAIDit: "#toast to everyone who types things into Google to see if you spelled it right."

(Me? I'm a New Yorker, so I propose a #toast to a delicious breakfast: a #toasted #bagel with #creamcheese.)

Anyway, all of this is more evidence that Twitter is just one giant Rube Goldberg representation of the global hivemind.

How is this chart made? See Notes, below.

Trend Peak Position This Week Points Crowdsourced Description
1 New Year's Eve/Day 1 12,085 People are greeting the new year.
2 Macaulay Culkin-Mila Kunis 1 3,974 Mila Kunis and Macaulay Culkin broke up.
3 People's Choice Awards (TV Show) 1 3,958 People are tweeting about the People's Choice Awards.
Subtrends include: Zac Effron, Peoples Choice Awards
4 Huckleberry Finn 1 3,925 Because the new edition is removing the 'n' word from the book.
5 Brazil Inauguration 1 3,586 Marcela Temer is just-inaugurated Brazilian Vice-President Michel Temer's wife. Tweeters are commenting on Marcela's beauty and outfit and on the difference of age between her (27 years old) and her husband (70 years old). Dilma Roussef is taking her position as the new president of Brazil.
Subtrends include: Marcela Temer, Roussef
6 Justin Bieber 1 3,571 Justin Bieber fans (Beliebers) are tweeting #TeamBieber on nearly every tweet to stress their love for Justin Bieber.
Subtrends include: #TeamBieber
7 Toast 1 3,444 Toast, the dramatised version of Nigel Slater's memoir, aired on the BBC. Americans are using #toast to propose virtual toasts to things they like.
8 2011 1 3,437 People are tweeting about rules they want to follow in 2011.
Subtrends include: #2011rules.
9 Pete Postlethwaite 1 3,020 Oscar-nominated actor Pete Postlethwaite has died at the age of 64.
10 Gerry Rafferty 1 2,620 The Scottish singer-songwriter Gerry Rafferty has died after a long illness at age 63.

For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.

Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.

In this article:
Most Popular