The link between TV and Twitter was on full display last week as Victoria's Secret showed the biggest gain in brand mentions online thanks to the Victoria's Secret Fashion Show, which aired on CBS.
Unlike some recent campaigns, here the conversation was dominated by commentary directly linked to the annual special, which you could call an hour-long brand ad for the lingerie label. Sample tweet: "loving the victoria secret fashion show <33333."
Also on the chart this week, four fast-food restaurants -- McDonald's, Burger King, Pizza Hut and Olive Garden.
McDonald's got a Twitter rush from the band One Direction, which tweeted about eating there after a show at Madison Square Garden. Burger King got a boost in social from ads around the 55th anniversary of the Whopper. Pizza Hut trended due to a Facebook promotion around Pizza Dough fragrance and a TV campaign with Green Bay Packers quarterback Aaron Rogers.
And Olive Garden? Unfortunately not another rave from Marylin Hagerty. Olive Garden's Twitter surge was mostly connected to backlash over its CEO's comments about the potential impact of the Affordable Healthcare Act on its business.
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