Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media-management dashboard with more than 3 million users. (Last week's chart is right over here.) We're back today with Volume 12. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.
- Twitter has become a gathering place for its users following celebrity deaths, both immediately and in the days following the news. It's practically compulsory for Twitterers to first retweet word that a famous person has died and then later to chime in with favorite memories or works from the dead star's career. But for "Fahrenheit 451" author Ray Bradbury -- famous, but not a "celebrity" in the modern sense -- to be the No. 1 trending topic of the week reassuringly demonstrates that Twitter users aren't entirely oblivious to the world beyond the Kardashians. Spanish soccer coach Manolo Preciado also died, as seen in the top trends above.
- Twitterers don't just react to death, but also predict it. This week Facebook became the subject of their grim premonitions. As far as Twitterers are concerned, the news earlier this month that Facebook would open itself up to children under 13 was just another shuffle toward the end of relevance for the troubled social giant, which has had a year fraught with bad press surrounding its increasingly complex sharing practices and privacy policies, its worsening spam infestation and its disappointing IPO.
- Marvel Comics can toast to the No. 4 trend on the chart, in which Twitterers pitted two of the Disney-owned company's characters against each other in a heated comparison. The winner was debatable, but Marvel's characters, who are already proving themselves as bankable box-office attractions this year, are also showing they can make a social splash -- especially in combination (or an argument).
- The top memes this week were free of overt violence, short on face-palm-y grammatical errors and overall remarkably positive. Even #sincewebeinghonest" wasn't what it first seemed; far from accompanying brutal admissions or insults, it more often encouraged users to tweet something genuine and vulnerable.
- For explanations of trends and memes not covered above, visit HootSuite's What the Trend.
Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.