The Week's Top Twitter Trends: Frank Ocean Floats to the Top

HootSuite's Twitter Week in Review, July 7-13

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than three million users. (Last week's chart is right over here.) We're back today with Volume 16. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • Sports-related trends often crop up on the Top 10 chart, but it's a rare occurrence for four different sports trends to make the list in the same week. That's just what's happened this week, with a variety of familiar names making cameos all over the chart. This includes Steve Nash, the two-time NBA MVP who just this week signed an lucrative and unexpected deal to join Kobe Bryant and the rest of the L.A. Lakers; Andy Murray, the British tennis star who lost to Roger Federer this week in the Wimbledon Championships, one of the most-watched matches in decades; Anderson Silva, the Brazillian MMA fighter and UFC middleweight champion, who sparked debate on Twitter about whether anyone would make a worthy opponent; and Ray Allen, the Boston Celtics guard who just inked a deal to join LeBron James and Dwyane Wade with the Miami Heat.
  • Frank Ocean, of the hip-hop group Odd Future, has had a buzzy couple of weeks. After sharing in a blog that his first love was a man (the most recent in a string of recent buried coming-out announcements, though Ocean didn't actually identify as gay), the R&B singer surprised fans again with the early release of his new album "Channel Orange," which critics have heralded as one of the best R&B releases in years. Ocean said he released the album on iTunes a week ahead of its physical release to prevent increasingly inevitable leaks, just as Jay -Z and Kanye West did with last year's "Watch the Throne." Target , however, decided not to sell the physical CD in protest.
  • Those without even a passing familiarity with Spanish can probably tell that "El 99%" means "The 99%" -- but that reference doesn't seem to be what Americans would expect these days, according to What The Trend's readers. Rather than referring to the Occupy Wall Street movement that popularized the phrase "We are the 99%" during nationwide sit-ins, this trend seems to be another innocuous meme that takes on a life of its own. It helped that many fans of the boy-band group One Direction jokingly tweeted that they mistook it for test results from one of the band members' controversial girlfriends, who took school exams this past week.
  • For explanations of trends and memes not covered above, visit HootSuite's What the Trend.

Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.

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