The Week's Top Twitter Trends: School's Out, Tweens Take Over

HootSuite's Twitter Week in Review, June 2-8

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend unit of HootSuite, the social-media management dashboard with more than three million users. (Last week's chart is right over here.) We're back today with Volume 11. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • Twitter's youngest users had their way with the chart this week, driving "Phineas & Ferb" to No. 1. "Phineas & Ferb" originated as an animated musical series on the Disney Channel in 2008, aimed at the 6-to-11 age bracket. The show follows the two main characters' summer hijinks, when school is out and their mom is off running errands. It's spawned a traveling live show that 's still running and a full-length movie last year. This week, with millions of tweeting students finally free for their own summer vacations, many are sharing their hopes for a few animated warm-weather adventures of their own.
  • You know who isn't a tween anymore and really wants you to know it? Nineteen-year-old former Disney phenom Miley Cyrus, who shared some big news with her (also aging) fan base this week, landing a spot on the trends list in the process. First, she announced her engagement to Liam Hemsworth, her boyfriend of three years and a star of "The Hunger Games," which alone would have been enough to have her face splashed over every tabloid cover and celebrity blog imaginable. But fans of Miley The Musician got some good news, too. Just days after getting publically engaged, she said that she's working on her fourth studio album, which will be her first batch of new music in two years. A source told E! News her new sound is going to be "Miley 2.0" -- "very adult and sexy and believable." Just like her marriage, OK?
  • Though traditional consumer brands don't often trend organically, media and technology brands do -- especially when Twitterers are sizing them up. This week, two separate brand wars were waged on the chart, and in the end, everyone won. "Twitter or YouTube" and "Blackberry or iPhone" occupied the No. 7 and No. 8 spots, with thousands weighing on their preferred social-media platform and the device they use to access it. (Opinions seemed to vary dramatically, with Android cropping up often as a kind of write-in candidate). The phrase "Twitter or YouTube" also got a slight boost as a response to the meme #ICantGoOneDayWithout, which didn't trend.
  • On the memes list, Twitterers' penchant for complaining happily about each other took the form of #WeAllGotThatOneFriend, and aside from two-faced frenemies and bookish know-it-alls, it seems jealousy of thin friends' high metabolisms was a common complaint.
  • For explanations of trends and memes not covered above, visit HootSuite's What the Trend.

Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.

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