Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than four million users. (Last week's chart is right over here.) We're back today with Volume 27. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.
- It isn't often that a pro athlete, especially a football player, lands among the top 10 trends on Twitter, but try telling that to DeMarcus Ware of the Dallas Cowboys. The linebacker was the top trend of the week after causing Chicago Bears quarterback Jay Cutler to fumble during Monday's game in Texas. It was a highlight of the game but did not foretell the future as the Bears beat the Cowboys 34 to 18. Still, in terms of social media, Ware was the real winner after crafting an inspirational tweet in response to the loss that was retweeted almost 1,000 times.
- Though Mitt Romney took a now-famous jab at PBS during his winning performance at the presidential debate Wednesday night, he may have underestimated the scrappy, government-funded network's social strength. On Monday and Tuesday, PBS aired the four-hour documentary "Half the Sky: Turning Oppression into Opportunity for Women Worldwide," featuring celebrities such as Diane Lane, America Ferrera and Gabrielle Union as they traveled around the world to uncover stories of brave women overcoming hardship. The Half the Sky movement involves more than just the PBS special; an online game is set to roll out later this year (details are still murky), and the campaign has a presence on most social platforms. Many people also rushed to defend Big Bird on Twitter after the debate.
- It's rare for a trend to survive an hour on Twitter, but the Sept. 26 death of Justin Bieber's biggest fan, Avalanna Routh, managed to score on our weekly chart for a second week in row. That's partly a quirk of the calendar and this chart's measurement window, which concludes each Thursday night; news of Avalanna's death broke close to the end of last week's coverage period and continued bouncing around Twitter afterward. But it's also because Bieber gave a live tribute to the 6-year-old's memory during his Sunday concert. Bieber's show also included a special performance of his hit "One Less Lonely Girl," also figuring into a trend this week in the form of "OLLG."
- For explanations of trends and memes not covered above, visit HootSuite's What the Trend.