This Week in Twitter: Jason Collins to #HappyGreysonDay

HootSuite's Twitter Week in Review, April 26 to May 2

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Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. We're back today with Volume 55. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.

  • It's been a huge week for NBA center Jason Collins, who became the first male athlete in the "big four" American sports to come out as gay. He made the announcement through Sports Illustrated on Monday, followed up on "Good Morning America" on Tuesday and will appear with his twin brother, Jarron, on "Oprah's Next Chapter" Sunday night. It wasn't just Collins' move (and the eloquent first-person piece in Sports Illustrated) that rocketed him to the top of the Twitter conversation, however; it was also the public reactions, both positive and negative, that kept his name trending all week. JetBlue did its part:

  • After four years out of the spotlight, former president George W. Bush was back at the podium last week for the dedication of his presidential library and museum, accompanied by the rest of the living presidents, including his father. Located on the campus of Southern Methodist University in Dallas Texas, the library officially opened the public this week, but it got plenty of attention online starting at the beginning of this chart's window last Friday -- the morning after Jon Stewart mocked it on "The Daily Show."

  • "#HappyGreysonDay" is an homage to a former internet insta-star who failed to recapture his initial spark with American audiences beyond his diehard core fan base. You may remember Greyson Chance, the 13-year-old who became famous overnight in 2010 after uploading a YouTube video of him covering Lady Gaga's hit song "Paparazzi" at the piano at a school assembly. He went on to perform for Ellen DeGeneres, who was so taken with Chance that she founded her own record label with him as its first signee. He released an album in 2011, but couldn't sustain the initial buzz that accompanied his breakout performance. He did, however, tour Asia extensively and in August won the the award for Most Popular New International Artist of the Year at the CCTV-MTV Mandarin Music Awards in Beijing.

  • Music's most famous one-year-old, Blue Ivy Carter, managed to trend this week for no compelling reason. Maybe that will happen sometimes when your parents are Jay-Z and Beyonce, both of whom are regularly in the news.

Visit What the Trend for explanations of trends and memes not covered above, and follow WTT: Define Now to help define trends.

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