Three weeks ago, we introduced the new Twitter Week in Review chart, which uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than 3 million users. (Last week's chart is right over here.) We're back today with Volume 4.
Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.
- More evidence that the Twittersphere lives by its own rules: "National Kiss Day" is our No. 1 trending topic of the week, thanks to its dominance on April 13, even though something called National Kissing Day already exists and is celebrated in countries around the world in July. If you read last week's installment of this chart, you know that "Dear Santa" randomly hit our Top 10. Now let's hope the Twittersphere can get "Happy St. Patrick's Day" to trend in May and "Happy Valentine's Day" to top our chart in June.
- American chatter typically dominates Twitter -- which is , of course, a social-media product born in the U.S.A. -- but this week's chart also shows just how international the Twittersphere has become: Our No. 2 trend of the week is "Viernes 13," or Friday the 13th, thanks to a surge of tweets from South American Twitter users last Friday. (Our weekly chart measurement window is Thursday to Thursday.)
The top trends also include "Don Goyo" at No. 7. WTT's crowdsourced trend definition: "The most famous volcano in Mexico, Popocatepetl, more commonly referred to in Mexico as Don Goyo, has been spotted this week spewing ash and steam, raising concerns of a massive volcanic eruption." And there's "#tsunami" at No. 8 and "Indian Ocean" at No. 3, reflecting the tsunami alerts across the Indian Ocean after earthquakes hit Indonesia.
- One note: We have a separate portion of our infographic called Top 5 Memes where we stick so-called hashtag trends that are the Twittersphere's crowdsourced versions of gamification and word play (like "#confessionhour," at No. 1 this week), but when hashtag trends like "#tsunami" emerge that are news-driven (and obviously have nothing to do with gamification), we include them in the main Top 10 list.
- For trend definitions in our Top 10 not covered above, visit What the Trend.
- Speaking of the internationalization of Twitter, the No. 1 finisher in our Top 5 Brands section is "Repsol YPF, SA," which made huge news this week -- see Bloomberg for details: "Repsol Required to Buy Eskenazi YPF Stake" -- relegating a little American company called Google to the No. 2 spot (because Google Currents, its digital magazine reader, just went global).
- As with our Top 10 list, you can find more details about our Top 5 Memes and Top 5 Brands at What the Trend.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.
Help HootSuite's What the Trend define trends by following WTT: Define Now (@whatthetrend). And stay up to date on the latest HootSuite product-update details and company news by following @hootsuite.