Our new Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than 3 million users. (Last week's chart is right over here.) We're back today with Volume 10. Scroll down below the infographic for some context -- and watch for a fresh edition of our Twitter Week in Review each Friday.
- Before you weep with joy or grief, a clarification: Justin Bieber and Lady Gaga are both alive and well. Neither perished in a plane crash or a Selena-esque shooting (though Bieber had a tough week in the press after a kerfuffle with a paparazzo led to a police investigation). Instead, the chart's eyebrow-raising "RIP Justin Bieber" and "RIP Lady Gaga" actually mean the pop stars' seemingly infinite Twitter fans consider each to be a "Really Inspiring Person" (which explains why that phrase is also a top trend this week). Naturally, it led to widespread confusion and mild panic on Twitter, but unlike other false reports of celebrity deaths, it wasn't a result of a malicious rumor started by an internet prankster, but instead a new and tongue-in-cheek way for fans to endear themselves to their favorite stars and get lots of attention in the process.
- Auditions for season two of Fox's "The X Factor" kicked off in Austin last week, and all eyes were on media lightning rod Britney Spears, who will serve on the show's judging panel next season along with slightly younger (but also troubled) Disney star Demi Lovato. Twitter also allowed fans who weren't there to keep up via fans who were. While Spears effortlessly commanded her legions to create several social memes as the auditions progressed (notably, "I pass," a verdict on one contestant), it was actually Lovato's fans whose perseverance landed the singer/actress on the top trends chart for the week that just concluded. "Demi Is Not Like the Rest," a lyric from Lovato's song "Give Your Heart A Break," rose to the No. 9 spot, foreshadowing what will likely become a weekly battle between Team Britney and Team Demi as the show's summer auditions progress.
- For word on this week's top trending topic, see our explanation when it debuted last week.
- For trend definitions not covered above, visit HootSuite's What the Trend.
- As it turns out, the cartoon classicists who mistook this week's "Tom and Jerry " trend as a resurgence of affinity for the animated cat-and-mouse duo were not entirely correct. Though there is lots of social love for the violent Hanna-Barbera cartoon this week, the phrase is actually (unfortunately) yet another reference to Justin Bieber -- more specifically, to an elusive part of his anatomy sought after by millions of his fans. You know, like Jerry is relentlessly sought after by Tom.
- Meanwhile, the memes list brings better tidings this week, replacing most of last week's violence with a surprising sense of genuineness, humanity and vulnerability in the form of #10SecretsAboutMe
- As with our Top 10 list, you can find more details about our Top 5 Memes and Top 5 Brands at HootSuite's What the Trend.