Let's agree to ignore the little fella who tops our Top 10 Most Tweeted Brands chart -- a collaboration between Advertising Age and What the Trend -- because I already covered Bieber Fever earlier in the week. Instead, I'll cut to the chase: How great is it that, in the week Twitter turned 4 years old, an actual topic of substance -- health-care reform -- actually topped nearly everything else? (For the purposes of this chart, I'm counting it as a brand because it's the biggest political product launch in ages.)
Health-care reform's Twitter triumph is particularly impressive because it was up against some pretty strong competition, including one of the great viral memes of the year so far: "Bad Girls Club," the Oxygen reality series, which this week got a particular boost from the hashtag subtrend #Natalieschin (aka #nataliechin). If you don't watch the show, fortunately you've got the crowdsourced What the Trend explanation to clue you in: "Natalie From Oxygen's Bad Girls Club has an unusual looking/shaped chin ... and a lot of people discussed this ... a lot of people."
Of course I now have no choice but to type the following words: Click here to see the magnificent chin.
Gosh. That's sort of a conversation-stopper right there.
Meanwhile, non-chin-related brands that charted this week but failed to make our Top 10: Korean boy band SHINee, Chris Brown (as part of his continuing career rehab), Apple (iPad's a-comin') and Ben & Jerry's (free cone day!).
Have a good Natalie's Chin. Uh, weekend. I meant weekend.
How is this chart made? See Notes, below.
|Trend||Peak Position This Week||Peak Position Last Week||Points||Crowdsourced Description|
|1||Justin Bieber||1||1||13,835||The young Canadian R&B/pop singer released his new album, "My World 2.0," on March 23rd. He will support the album with his first headlining tour. Scooter Braun, Justin Bieber's manager, turned himself in for an incident at The Roosevelt Field mall last November.
Subtrends include: My World 2, #becauseofbieber, #BieberMemories, #FreeScooterBraun, That Should Be Me, #OMBfacts, U Smile, #FreeScooter, #GottaLoveBieber, Eenie Meenie, #OMJDByeah, Bieber, My WORLDS
|2||Health Care Reform||2||4||4,056||Tweets about US Health Care Reform (HCR). A congressman yelled "Baby Killer" at Rep. Stupak during the lead-up to the vote. The final tally was 219-212.
Subtrends include: #hcr, C-Span, Bart Stupak, Health Care Reform, HCR, NOT ONE SINGLE, Baby Killer, President Obama, Stupak, John Boehner, Congress, GOP, Randy Neugebauer, ObamaCare, Paul Ryan, Republicans, Vice President, significant number, Dems, Tea Party, What Change Looks, Gwen Moore, EST President Obama, Senate, Devin Nunes, Joe Biden, Geraldo, White House, R-TX, Nancy Pelosi, Boccieri
|3||March Madness||1||2||2,076||Every March the NCAA invites 65 collegiate basketball teams to play in an elimination tournament until there is only one team standing.
Subtrends include: Kansas, Georgetown, NCAA, Northern Iowa, Cornell, Ohio, Big East, Villanova, Marquette, #marchmadness, Nova, March Madness, Wofford, MSU, Kentucky, Syracuse, Temple, Wake Forest, Sweet 16, Purdue, Saint Mary's, UNLV, Gtown, Wisconsin, Uni, Murray State, Clemson, Pitt, New Mexico State, Siena, Lehigh, Maryland, Houston, Scottie Reynolds, UTEP, Texas A&M, Duke, Ashley Judd, Gonzaga, Louisville, G'town, Xavier
|4||Michael Jackson||2||New||1,182||People are tweeting what Michael Jackson meant to them, and discussing charges relating to his death.
Subtrends include: #MJis, #justice4mj, #MJSalive, #ManInTheMirror
|5||Super Junior||2||New||838||Super Junior, the Korean Boyband, recently held a "Super Show 2" in Malaysia. Their fans, knowns as ELFs, continue to plead for a "Super Show 3" in Jakarta.
Subtrends include: #ss3forIndonesia, #BounceBackTeuk, #OhMySiwon, #ss2malaysia, ELFs, Shining Star, BACK IN SEOUL, #SuperJuniorinBatik
|6||Bad Girl's Club||1||2||816||Natalie From Oxygen's Bad Girls Club has an unusual looking/shaped chin...and a lot of people discussed this...a lot of people.
Subtrends include: #nataliechin, BGC, Natalie, #natalieprollytalk, Flo, #badgirlsclub, #NataliesChin, Danger, #natalielooklike Mac
|7||3||New||766||People are tweeting why they are thankful for Twitter...on Twitter's 4th Anniversary.
Subtrends include: #thankstwitter4, You're On Here, Twitter's 4, Reasons We Love, You're On Here, New Twitter Phishing, #AllOnTwitter, Choose Your Own
|8||Twilight||5||New||741||"The Twilight Saga: New Moon" came out on DVD in the US March 20th.
Subtrends include: New Moon, Eclipse, #EAM
|9||Jonas Brothers||3||7||697||Argentinian fans want the Jonas Brothers to visit Argentina on the World Tour. People are tweeting all the things that @JonasBrothers can do Ex: #jonascan sing well
Subtrends include: ArgentinaWithJonas, #JonasCan
|10||European Football||2||New||665||Liverpool played Wigan, Arsenal FC played Burnley FC. Barcelona face Arsenal in the Champions League quarter final. Tony Mowbray left his position as the manager of Celtic FC....
Subtrends include: Liverpool, Arsenal, Barcelona, Barca, Bayern Munich, Torres, Howard Webb, Champions League, Blackburn, Tony Mowbray, Park, United
1. WTT tracks the appearance of topics on the Twitter Trending Topics list and each week ranks the brands (broadly defined to include marketers, products and celebrity/entertainment brands) with the most cumulative staying power. Explanations of trends are solicited from WTT users, Wikipedia-style; a community-voting system is designed to highlight the best explanations while burying lame or prank explanations.
2. For the purposes of this chart, we collect and process data until 12 midnight EST on Thursday night before each Friday's publication.
3. We broadly define "brands" to include major marketers (e.g., Apple) and branded products (e.g., iPad), as well as celebrity and entertainment brands (e.g., Lady GaGa, American Idol). Ad Age works with WTT to consolidate multiple threads of brand chatter (e.g., Apple, iPad, iTampon, Apple Tablet) into one position on the chart when it's clear related Twitter conversations are basically all about the same topic, even if they use different keywords.
4. In WTT's proprietary trend-tracking system, points are awarded for both duration and rank in the top 10 trending topics on Twitter. The longer the duration, and the higher the overall rank, the more points are awarded. Measurements are taken in five-minute increments.
5. The crowdsourced trend explanations above are quoted as they appear on WTT, and therefore may have stylistic and grammatical quirks that don't adhere to normal Ad Age editorial standards.
For more information about What the Trend, visit the WTT FAQ. And check out WTT's Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.
Simon Dumenco is the "Media Guy" media columnist for Advertising Age. You can follow him on Twitter @simondumenco.