Tries Again After $100 Million Advertising Disaster

3 Minute Ad Age, Oct. 10, 2008

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NEW YORK ( --, which spent $100 million on its last campaign with little results, is trying its hand at advertising once again. With a new CEO at the helm and a new advertising agency -- Hanft Raboy and Partners -- devising the creative, the search-engine company has launched a new series of TV spots. Ad Age digital editor Abbey Klaassen sat down with's new chief, Jim Safka, to discuss how this campaign will differ from the previous one.

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