A Christmas Marketing Story: Canada Takes Over Bryant Park

3 Minute Ad Age, Dec. 24, 2008

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NEW YORK (AdAge.com) -- For the fourth year in a row, the Canadian Tourism Commission has taken over Christmas in New York's Bryant Park. And it credits this annual holiday marketing blitz with motivating many of the 1.6 million overnight visitors who come to Canada each year from the New York region. The most visually striking part of this year's Canadian promotion is a temporary two-story steel-beam and glass-walled restaurant and lounge flanked by a four-story-high Christmas tree shipped in from Quebec.

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