Digital Crash Course Video: How Much Is a One-Million Person Audience Really Worth?

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Ad Age set out to answer a simple question: Is there a way to put a monetary value on an audience of one million people?

Are a million eyeballs watching a Friends re-run on cable equal to a million people looking at an Instagram post? Are a million YouTube views more or less valuable than a million people tuning into a Facebook Live video? Are the million people watching that Facebook Live post as valuable as a million people viewing a Snap?

It's a simple question with a very complex answer.

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