A Rare Peek Inside Newsweek's Social Media Shortcomings

3 Minute Ad Age: June 9, 2008

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NEW YORK (AdAge.com) -- Last week's "Future of Media" panel at New York University produced by IWantMedia.com provided a rare insight into Newsweek's social-media shortcomings. Senior staff writer Johnnie Roberts discussed the frustrations of the publication's top executives. In other news in this 3 Minute Ad Age, Fire Advertainment in Miami has created a Hispanic branded-entertainment fantasy that has come true. And Diageo's Johnnie Walker Blue brand set up shop in Grand Central Terminal to promote its $200-a-bottle whiskey with custom-engraved bottles.

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