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A Sour View of Corn Refiners' Sweetener Ads

3 Minute Ad Age, Nov. 7, 2008

By Published on .

NEW YORK (AdAge.com) -- Is it really dumb to be concerned about high-fructose corn syrup as a sweetener in food products? That's certainly the way it's portrayed in the Corn Refiners Association's massive new advertising campaign. The TV commercials heavily sell the suggestion that the sugar substitute poses no health risk when consumed in "moderation." But Connie Bennett, author of the book "Sugar Shock," rebuts the idea that "moderate" consumption of high-fructose corn syrup is possible in today's grocery marketplace.

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