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ABC's Mike Shaw Still Battling C3

Lobbies for C7 or Longer at Upfront Summit

By Published on .

NEW YORK (AdAge.com) --ABC sales chief Mike Shaw hasn't quite gotten over an earlier defeat in the "live-plus seven" commercial-ratings debate. In the haggling that resulted in the 2007 adoption of TV's new commercial-ratings system, "live-plus three" -- or C3 -- won out. At the annual TelevisionWeek/Ad Age Upfront Advertising Summit last week, Mr. Shaw continued to hammer away for a much longer time-shifted period.

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