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Ad Agency Execs Jump in to Carry Olympic Torch

3 Minute Ad Age: May 29, 2008

By Published on .

NEW YORK (AdAge.com) -- JWT's CEO for China, Tom Doctoroff, has joined the 21,000 individuals who will ultimately carry the Olympic torch to the opening of the games. The Shanghai-based ad executive also heads the agency that handles the account of Lenovo, one of the three sponsors of a China-wide online competition to win a place in the torch relay. Also in this 3 Minute Ad Age, Ben & Jerry's teams with the John Lennon estate on a new product. And the surprising findings of a new study of fast-food eaters.

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