Ad Club Honors David Droga's Global Water Project

3 Minute Ad Age, Sept. 29, 2008

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NEW YORK (AdAge.com) -- In late 2006, in response to a challenge from Esquire magazine, David Droga came up with the idea of branding tap water to raise money for UNICEF. Called the Tap Project, it at first involved 300 New York City restaurants asking patrons to pay a dollar for their tap water. The program then went national and, next year, will go global. Last week, the Advertising Club of New York honored Droga for his work.

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