×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ad Networks and Exchanges: Friend or Foe of Online Magazines?

3 Minute Ad Age: July 22, 2008

By Published on .

NEW YORK (AdAge.com) -- Are ad networks and exchanges the friend or foe of traditional magazine companies? That was a key question debated at a Manhattan Yale Club panel discussion organized by Contextweb's ADSDAQ. IAB president Randy Rothenberg, who moderated the event, emphasized that the controversies surrounding ad networks and exchanges had long been relegated to the backroom of mainstream media companies. But the size, power and potential of ad networks is now forcing the issues into the open.

Advertising Age Embedded Player
In this article:
Most Popular