Ad Networks and Exchanges: Friend or Foe of Online Magazines?
3 Minute Ad Age: July 22, 2008
NEW YORK (AdAge.com) -- Are ad networks and exchanges the friend or foe of traditional magazine companies? That was a key question debated at a Manhattan Yale Club panel discussion organized by Contextweb's ADSDAQ. IAB president Randy Rothenberg, who moderated the event, emphasized that the controversies surrounding ad networks and exchanges had long been relegated to the backroom of mainstream media companies. But the size, power and potential of ad networks is now forcing the issues into the open.