Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Ad Venue Floats Above New York's Central Park

3 Minute Ad Age: July 29, 2008

By Published on .

NEW YORK (AdAge.com) -- In its latest advertising venture, the city of New York has installed a passenger-balloon ride in Central Park. The helium-balloon venture charges riders $25 to go aloft and is also selling advertising space on the side of its gas bag. Set up by the Civic Entertainment Group, the balloon ride is a part of the park's 150th anniversary. Ad Age sent reporter Andrew Hampp, who is afraid of heights, to cover the launch.

Advertising Age Embedded Player
Most Popular
In this article: