New Ad Venue Floats Above New York's Central Park

3 Minute Ad Age: July 29, 2008

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NEW YORK (AdAge.com) -- In its latest advertising venture, the city of New York has installed a passenger-balloon ride in Central Park. The helium-balloon venture charges riders $25 to go aloft and is also selling advertising space on the side of its gas bag. Set up by the Civic Entertainment Group, the balloon ride is a part of the park's 150th anniversary. Ad Age sent reporter Andrew Hampp, who is afraid of heights, to cover the launch.

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