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Advertising Industry Prospects: A Tough Year Ahead

Sharpest Spending Decline on Record Expected in '09

By Published on .

NEW YORK (AdAge.com) -- For the last 54 years, Advertising Age has tracked the spending and calculated the rankings of the nation's 100 largest advertisers. Over the years, that annual Ad Age DataCenter report has become a much-anticipated barometer of the overall health of the ad industry itself. In this video interview, Ad Age's director of data analytics, Brad Johnson, interprets the key points and implications of this year's findings.

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