Aerial Advertising: Physical Challenges and Controversies

3 Minute Ad Age: August 13, 2008

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NEW YORK ( -- Advertising isn't usually associated with feats of physical derring-do, but aerial advertising can be the exception. The pilots who fly banners attached to single-engine planes face a number of daily challenges. The banner pickup procedure, for instance, requires a dive-bomb run at the ground to "hook" the flexible billboards before streaking skyward again to pull them aloft. And pilots tow some pretty weird commercial messages above the beaches -- like a 120-foot-long, 3-dimensional Sheik brand condom.
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