Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Aerial Advertising: Physical Challenges and Controversies

3 Minute Ad Age: August 13, 2008

By Published on .

NEW YORK (AdAge.com) -- Advertising isn't usually associated with feats of physical derring-do, but aerial advertising can be the exception. The pilots who fly banners attached to single-engine planes face a number of daily challenges. The banner pickup procedure, for instance, requires a dive-bomb run at the ground to "hook" the flexible billboards before streaking skyward again to pull them aloft. And pilots tow some pretty weird commercial messages above the beaches -- like a 120-foot-long, 3-dimensional Sheik brand condom.
Advertising Age Embedded Player
Most Popular
In this article: