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The New Age of Political-Ad Neuromarketing

3 Minute Ad Age, Oct. 22, 2008

By Published on .

NEW YORK (AdAge.com) -- U.S. politicians and the marketing agencies that serve them are keenly interested in using controversial neuromarketing techniques in their election advertising campaigns. That's one of the points that comes out of Martin Lindstrom's new Doubleday book, "Buyology." The book is actually a report on the globetrotting marketing consultant's three-year, multimillion-dollar research project that exposed 2,000 consumers to branding materials while scanning their brains.

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