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Author: TV Networks Should Replace Ad Agencies

3 Minute Ad Age, Sept. 9, 2008

By Published on .

NEW YORK (AdAge.com) -- That major TV networks already provide ad-agency-like services to clients is a subject of no small concern for the ad-agency business. But the subject is rarely discussed openly. Which is what made author Brian Reich's remarks at a recent New York MIEG breakfast so interesting. He argued that marketers as well as consumers would be better served if TV networks took over the full functions of advertising agencies.
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