Auto Show Report: Audi Crows About Super Bowl Ad Triumph

3 Minute Ad Age: March 26, 2008

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NEW YORK (AdAge.com) -- The New York International Auto Show, the annual showcase of new models as well as marketing campaigns of the major car makers, is underway in town this week. And none appeared more elated with the results of their recent advertising efforts than Audi CMO Scott Keogh. He crowed about the broad impact of Audi's Super Bowl commercial, which was a spoof on the famous "Godfather" horse-head scene and one of the game's most talked about ads. In other news, legendary ad man Hal Riney died on Monday of cancer. The founder of Hal Riney & Partners ad agency, his work helped change the nature of retail and political advertising.

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