BBDO's 'Voyeur' Behind the Scenes: A Look Back

3 Minute Ad Age: Jan. 22, 2009

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NEW YORK (AdAge.com) -- It cost $3.5 million to produce and became the world's most awarded advertising effort of 2008 but BBDO's "Voyeur" campaign for HBO was no easy task. The agency's David Carter and Brian DiLorenzo appeared at The One Club last week to discuss some of the more non-obvious and headache-generating aspects of the complicated project's production. Voyeur's centerpiece was a massive video projected on the side of a New York City building that "looked into" eight apartments.

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