BBDO's New World of Reverse Apprenticeship

Industry Veterans Look to Newly Hired Digital Geeks

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NEW YORK (AdAge.com) -- BBDO CEO Andrew Robertson, whose job responsibilities include catapulting 287 business units around the world into the digital age, has become a proponent of reverse apprenticeship. In part one of a two-part series, he briefly discusses the giant agency's efforts to up the digital-savvy quotient of all its far-flung parts.

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