Blockbuster Tie-Ins Power BK's Summer Sales

3 Minute Ad Age: August 29, 2008

By Published on .

Most Popular
NEW YORK ( -- "The Dark Knight" may have been the king of summer blockbusters, but Burger King ruled the summer kids' meal tie-ins. The chain promoted "Iron Man," "Incredible Hulk" and "Indiana Jones and the Kingdom of the Crystal Skull," and credited the partnerships for its impressive same-store sales this summer. McDonald's, meanwhile, focused on a "Kung Fu Panda" promotion, building on the success of its "Shrek the Third" promotion last summer.
Advertising Age Embedded Player
In this article: