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Blockbuster Tie-Ins Power BK's Summer Sales

3 Minute Ad Age: August 29, 2008

By Published on .

NEW YORK (AdAge.com) -- "The Dark Knight" may have been the king of summer blockbusters, but Burger King ruled the summer kids' meal tie-ins. The chain promoted "Iron Man," "Incredible Hulk" and "Indiana Jones and the Kingdom of the Crystal Skull," and credited the partnerships for its impressive same-store sales this summer. McDonald's, meanwhile, focused on a "Kung Fu Panda" promotion, building on the success of its "Shrek the Third" promotion last summer.
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